The mediating role of commitment in healthcare B2B marketing

Author： Sohn Yong Seok Seung Kenny Y. Seo Sang Yun Kim Sung Eun

ISSN： 0264-2069

Source： The Service Industries Journal, Vol.33, Iss.13-14, 2013-10, pp. : 1381-1401

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The effect of bonds on loyalty towards auditors: the mediating role of commitment

By Kuenzel Sven Krolikowska Ewa

The Service Industries Journal, Vol. 28, Iss. 5, 2008-06 ,pp. : 685-700

Routledge Ltd

Access to resources Recommend Favorite

Logistics service quality and buyer-customer relationships: the moderating role of technology in B2B and B2C contexts

By Gil-Saura Irene Ruiz-Molina Maria Eugenia

The Service Industries Journal, Vol. 31, Iss. 7, 2011-05 ,pp. : 1109-1123

Routledge Ltd

Access to resources Recommend Favorite

B2 Loans

WORLD BANKING ABSTRACTS, Vol. 29, Iss. 1, 2012-04 ,pp. : 9-11

John Wiley & Sons Inc

Access to resources Recommend Favorite

The Effects of Process Characteristics on the Value of B2B E-Procurement

By Subramaniam Chandrasekar Shaw Michael J.

Information Technology and Management, Vol. 5, Iss. 1-2, 2004-01 ,pp. : 161-180

Springer Publishing Company

Access to resources Recommend Favorite

To be or not to B2B: Evaluating managerial choices for e-procurement channel adoption

By Dai Qizhi Kauffman Robert

Information Technology and Management, Vol. 7, Iss. 2, 2006-04 ,pp. : 109-130

Springer Publishing Company

Access to resources Recommend Favorite