Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.29, Iss.13-14, 2013-10, pp. : 1650-1652
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Marketing in a recession: retrench or invest?
By O'Malley Lisa Story Vicky O'Sullivan Vicky
Journal of Strategic Marketing, Vol. 19, Iss. 3, 2011-06 ,pp. :
Cultural dissonance: Marketing top brands during a recession
Strategic Direction, Vol. 29, Iss. 1, 2013-01 ,pp. :
Market Structure and Marketing Policies
By Blois K. J.
European Journal of Marketing, Vol. 12, Iss. 8, 1978-12 ,pp. :