On the Primacy of Affect in the Determination of Attitudes and Behavior: The Moderating Role of Affective-Cognitive Ambivalence

Author: Lavine H.   Thomsen C.J.   Zanna M.P.   Borgida E.  

Publisher: Academic Press

ISSN: 0022-1031

Source: Journal of Experimental Social Psychology, Vol.34, Iss.4, 1998-07, pp. : 398-421

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Abstract