Choice Environment, Market Complexity, and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice

Author: Swait J.   Adamowicz W.  

Publisher: Academic Press

ISSN: 0749-5978

Source: Organizational Behavior and Human Decision Processes, Vol.86, Iss.2, 2001-11, pp. : 141-167

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Abstract