Consumer-Driven Innovation in Food and Personal Care Products ( Woodhead Publishing Series in Food Science, Technology and Nutrition )

Publication series :Woodhead Publishing Series in Food Science, Technology and Nutrition

Author: Jaeger   S R;MacFie   Hal  

Publisher: Elsevier Science‎

Publication year: 2010

E-ISBN: 9781845699970

P-ISBN(Paperback): 9781845695675

P-ISBN(Hardback):  9781845695675

Subject: F7 Trade Economy;F713.3 merchandising;TS2 food industry

Language: ENG

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Description

Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside methods for product testing.

Trends, processes and perspectives in consumer-driven NPD in the food and personal care product industries are addressed in the opening chapters of the book. Specific topics include evolution in food retailing and advances in concept research. Hedonic testing is the focus of the next section. Different viewpoints on consumer research methods and statistics for NPD are reviewed in later chapters. The final part of the book looks towards the future of innovation, covering the implications for NPD of topics such as human genetic variation in taste perception and neuroimaging.

Several chapters are not standard scientific articles. Rather they are written records of conversations between two people on a particular topic related to consumer-driven innovation in foods and personal care products. In them the interviewees speak freely about their views and experiences in NPD, providing unique insights.

Consumer-driven innovation in food and personal care products will broaden readers’ understanding of the many approaches available to NPD personnel and ways in which they can be used to support innovation activities.

  • Provides expert insig

Chapter

Cover

pp.:  1 – 4

Copyright

pp.:  5 – 6

Dedication

pp.:  6 – 8

Contents

pp.:  8 – 16

Contributor contact details

pp.:  16 – 22

Preface

pp.:  30 – 36

Part I New product development head-on: trends, processes and perspectives

pp.:  36 – 168

Part II Hedonic scaling in new product development: past, present and future

pp.:  168 – 310

Part III Consumer research methods in new product development

pp.:  310 – 460

Part IV Statistics and new product development

pp.:  460 – 550

Part V New product development in the future: new consumer trends, new science

pp.:  550 – 681

Index

pp.:  681 – 698

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