Low Cost Marketing Analysis: An Alternative Technology

Author: Piercy Nigel  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.16, Iss.7, 1978-12, pp. : 371-398

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract