An Assessment of the Methodological Framework for Comparative Marketing Studies

Author: Kaynak Erdener  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.20, Iss.4, 1982-12, pp. : 3-15

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract