How to intensify the individual's feelings of belonging to a social networking site?: Contributions from community drivers and post-adoption behaviours

Author: Sánchez-Franco Manuel J.   Buitrago-Esquinas Eva M.   Yñiguez Rocío  

Publisher: Emerald Group Publishing Ltd

ISSN: 0025-1747

Source: Management Decision, Vol.50, Iss.6, 2012-06, pp. : 1137-1154

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Abstract