Author： Forster Nick Cebis Martin Majteles Sol Mathur Anurag Morgan Roy Preuss Janet Tiwari Vinod Wilkinson Des
Publisher： Emerald Group Publishing Ltd
ISSN： 0143-7739
Source： Leadership and Organization Development Journal, Vol.20, Iss.1, 1999-01, pp. : 11-17
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
The importance of story-telling in organizational life has often been overlooked in contemporary organizational and leadership literature. Throughout history, leaders - political and religious - have used story-telling as a powerful motivational tool, particularly during times of uncertainty, change and upheaval or in response to crises. This article looks at the role of story-telling as an integral part of the human experience and at its applications in modern organizational life. The article concludes by suggesting that the art of story-telling is still, despite recent advances in communication technologies, an essential managerial skill - particularly for leaders of organizations.
Related content
Industrial and Commercial Training, Vol. 38, Iss. 7, 2006-12 ,pp. :
Access to resources
Recommend
Telling the corporate story: vision into action
Journal of Business Strategy, Vol. 28, Iss. 1, 2007-01 ,pp. :