Author： Movva Ramakrishna
Publisher： Emerald Group Publishing Ltd
ISSN： 0143-7739
Source： Leadership and Organization Development Journal, Vol.25, Iss.1, 2004-01, pp. : 41-57
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Abstract
Explores how myths represent reality in the minds of organizational members of what the organization was, is, and can be. Applies the construct of a mythograph to trace the past transformation journey of the studied organization, which provides a context for envisioning the future journey. Illustrates how a typical modern organization can be stuck in a reductionistic model. Closes with the discussion on how evolution of organizational consciousness is fundamental to organizational transformation that is made possible by using myths as a vehicle.
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