Customer enquiry management and product customization: An empirical multi-case study analysis in the Italian capital goods sector

Author： Zorzini Marta Hendry Linda Stevenson Mark Pozzetti Alessandro

Publisher： Emerald Group Publishing Ltd

ISSN： 0144-3577

Source： International Journal of Operations & Production Management, Vol.28, Iss.12, 2008-11, pp. : 1186-1218

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