Retailing applications of geodemographics: a preliminary investigation

Author: O'Malley Lisa   Patterson Maurice   Evans Martin  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.13, Iss.2, 1995-02, pp. : 29-35

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract