Predicting market responses with a neural network:: the case of fast moving consumer goods

Author： van Wezel Michiel C   Baets Walter R.J.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.13, Iss.7, 1995-07, pp. : 23-30

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Polyethnic market orientation and performance: A fast-moving consumer goods perspective

By Poulis Konstantinos   Poulis Efthimios  

Journal of Marketing Management, Vol. 28, Iss. 5-6, 2012-05 ,pp. : 609-628

Routledge Ltd

Access to resources Recommend Favorite

Factors Affecting Brand Loyalty: A study in an emerging market on fast moving consumer goods

By Ramesh Kumar S.   Advani Jai Yashwant  

Journal of Customer Behaviour, Vol. 4, Iss. 2, 2005-07 ,pp. : 251-275

Westburn Publishers Ltd

Access to resources Recommend Favorite

The promotional planning process and its impact on consumer franchise building: the case of fast-moving goods companies in New Zealand

By Stewart David   Gallen Bridget  

Journal of Product and Brand Management, Vol. 7, Iss. 6, 1998-06 ,pp. : 557-567

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationships in fast moving consumer goods markets: The consumers' perspective

By Leahy Rose  

European Journal of Marketing, Vol. 45, Iss. 4, 2011-04 ,pp. : 651-672

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Success factors of line extensions of fast-moving consumer goods

By Nijssen Edwin J  

European Journal of Marketing, Vol. 33, Iss. 5-6, 1999-05 ,pp. : 450-474

Emerald Group Publishing Ltd

Access to resources Recommend Favorite