Do small businesses have to practise marketing to survive and grow?

Author： Hogarth-Scott Sandra Watson Kathryn Wilson Nicholas

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.14, Iss.1, 1996-01, pp. : 6-18

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Do Equally Owned Small Businesses Have Equal Access to Credit?

By Kim Grace

Small Business Economics, Vol. 27, Iss. 4-5, 2006-12 ,pp. : 369-386

Springer Publishing Company

Access to resources Recommend Favorite

Do all SMEs practise same kind of marketing?

By Reijonen Helen

Journal of Small Business and Enterprise Development, Vol. 17, Iss. 2, 2010-01 ,pp. : 279-293

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Challenge of Teaching Marketing to Small Businesses

By Carson David J.

European Journal of Marketing, Vol. 19, Iss. 5, 1993-12 ,pp. : 42-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Networks and marketing in small professional service businesses

By UK Valerie Menelec Freelance Consultant Leeds UK Valerie Menelec Freelance Consultant Leeds

Journal of Research in Marketing and Entrepreneurship, Vol. 17, Iss. 2, 2015-10 ,pp. : 193-211

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Have small businesses adopted the market orientation concept? The case of small businesses in Michigan

By Blankson Charles Cheng Julian Ming-Sung

The Journal of Business and Industrial Marketing, Vol. 20, Iss. 6, 2005-06 ,pp. : 317-330

Emerald Group Publishing Ltd

Access to resources Recommend Favorite