Author: Bristow Dennis N Mowen John C
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.16, Iss.2, 1998-02, pp. : 90-99
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Sahney Sangeeta Ghosh Koustab Shrivastava Archana
Journal of Asia Business Studies, Vol. 7, Iss. 3, 2013-08 ,pp. :