Author: Saxby Carl L. Parker Kevin R. Nitse Philip S. Dishman Paul L.
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.20, Iss.1, 2002-02, pp. : 28-34
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract