Incorporating ethnicity into marketing intelligence and planning

Author: Burton Dawn  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.20, Iss.7, 2002-11, pp. : 442-451

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract