Marketing intelligence and account planning: insights from the experts

By Crosier Keith   Pickton David  

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 410-415

Emerald Group Publishing Ltd

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Account planning: whose role is it anyway?

By Grant Ian   Gilmore Charlotte   Crosier Keith  

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 462-472

Emerald Group Publishing Ltd

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Infusing business and brand strategies into account planning

By Osler Rob  

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 435-439

Emerald Group Publishing Ltd

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Coolhunting, account planning and the ancient cool of Aristotle

By Southgate Nick  

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 453-461

Emerald Group Publishing Ltd

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A lack of true believers in the account-planning discipline in Australia?

By Butcher Ken   McCulloch Rod  

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 473-479

Emerald Group Publishing Ltd

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