Customer relationship management research (1992-2002): An academic literature review and classification

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.23, Iss.6, 2005-10, pp. : 582-605

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Relationship marketing research (1994-2006): An academic literature review and classification

By Das Kallol

Marketing Intelligence & Planning, Vol. 27, Iss. 3, 2009-05 ,pp. : 326-363

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Book Review: Customer relationship management

By Gibbon Greg

Global Business and Economics Review, Vol. 5, Iss. 2, 2005-10 ,pp. : 411-414

Inderscience Publishers

Access to resources Recommend Favorite

Customer experiences with brands: Literature review and research directions

By Rageh Ismail Ahmed TC Melewar Lim Lynn Woodside Arch

The Marketing Review, Vol. 11, Iss. 3, 2011-09 ,pp. : 205-225

Westburn Publishers Ltd

Access to resources Recommend Favorite

Internet marketing research (1987-2000): a literature review and classification

By Ngai E.W.T.

European Journal of Marketing, Vol. 37, Iss. 1-2, 2003-02 ,pp. : 24-49

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relationship quality: a critical literature review and research agenda

By Athanasopoulou Pinelopi

European Journal of Marketing, Vol. 43, Iss. 5-6, 2009-05 ,pp. : 583-610

Emerald Group Publishing Ltd

Access to resources Recommend Favorite