Author： Wall A.P.
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.25, Iss.2, 2007-04, pp. : 123-135
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Government demarketing: different approaches and mixed messages
European Journal of Marketing, Vol. 39, Iss. 5-6, 2005-05 ,pp. :
Access to resources
Recommend
Demarketing places: Rationales and strategies
By Medway Dominic Warnaby Gary Dharni Sheetal
Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. :
The New Technology: The Consumer as Participant Rather Than Target Audience
Social Marketing Quarterly, Vol. 13, Iss. 3, 2007-09 ,pp. :