Selling the Canadian Forces' brand to Canada's youth

Author： McMullan Kylie   Rehal Pinder   Read Katy   Luo Judy   Wu Ashley Huating   Pitt Leyland   Papania Lisa   Campbell Colin  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.27, Iss.4, 2009-06, pp. : 474-485

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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