Author： Hassan Louise M. Shiu Edward Walsh Gianfranco Hastings Gerard
Publisher： Emerald Group Publishing Ltd
ISSN： 0263-4503
Source： Marketing Intelligence & Planning, Vol.27, Iss.4, 2009-06, pp. : 486-502
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
The de-marketing of smokeless tobacco for harm reduction
Journal of Consumer Marketing, Vol. 24, Iss. 2, 2007-03 ,pp. :
Access to resources
Recommend
ASSOCIATIVE GROUP ANALYSIS: A TOBACCO PREVENTION CASE STUDY
By Peterson Michael Martin Steven S.
Social Marketing Quarterly, Vol. 9, Iss. 2, 2003-04 ,pp. :
Demarketing places: Rationales and strategies
By Medway Dominic Warnaby Gary Dharni Sheetal
Journal of Marketing Management, Vol. 27, Iss. 1-2, 2011-02 ,pp. :