![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Prayag Girish
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.28, Iss.4, 2010-01, pp. : 462-485
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
The Cape Town International Jazz Festival: More than just jazz
By Saayman Melville Rossouw Riaan
Development Southern Africa, Vol. 27, Iss. 2, 2010-06 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Evaluating brand extensions, fit perceptions and post-extension brand image: does size matter?
Journal of Marketing Management, Vol. 30, Iss. 9-10, 2014-08 ,pp. :