Opportunities and threats for competitors in product-harm crises

Author： Siomkos George   Triantafillidou Amalia   Vassilikopoulou Aikaterini   Tsiamis Ioannis  

Publisher： Emerald Group Publishing Ltd

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.28, Iss.6, 2010-09, pp. : 770-791

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Conceptualizing consumers' experiences of product-harm crises

By Haas-Kotzegger Ursula   Schlegelmilch Bodo B.  

Journal of Consumer Marketing, Vol. 30, Iss. 2, 2013-03 ,pp. : 112-120

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Hidden Crisis in Product-harm Crisis Management

By Siomkos George J   Kurzbard Gary  

European Journal of Marketing, Vol. 28, Iss. 2, 1994-02 ,pp. : 30-41

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer scapegoating during a systemic product-harm crisis

By Gao Hongzhi   Knight John G   Zhang Hongxia   Mather Damien   Tan Lay Peng  

Journal of Marketing Management, Vol. 28, Iss. 11-12, 2012-10 ,pp. : 1270-1290

Routledge Ltd

Access to resources Recommend Favorite

International Water Security: Domestic Threats and Opportunities

By Kelly Robert  

Development in Practice, Vol. 19, Iss. 2, 2009-04 ,pp. : 267-269

Routledge Ltd

Access to resources Recommend Favorite

Age-related reactions to a product harm crisis

By Silvera David H.   Meyer Tracy   Laufer Daniel  

Journal of Consumer Marketing, Vol. 29, Iss. 4, 2012-06 ,pp. : 302-309

Emerald Group Publishing Ltd

Access to resources Recommend Favorite