Author: Liu Jie
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.28, Iss.7, 2010-10, pp. : 812-830
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Marketing Students and Their Managerial Talents
European Journal of Marketing, Vol. 14, Iss. 4, 1993-12 ,pp. :
Processes of a case study methodology for postgraduate research in marketing
By Perry Chad
European Journal of Marketing, Vol. 32, Iss. 9-10, 1998-10 ,pp. :