What motivates consumers to teleshopping?: The impact of TV personality and audience interaction

Author: Currás-Pérez Rafael   Ruiz-Mafé Carla   Sanz-Blas Silvia  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.29, Iss.5, 2011-08, pp. : 534-555

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Abstract