Author: Madichie Nnamdi O. Blythe Jim
Publisher: Emerald Group Publishing Ltd
ISSN: 0263-4503
Source: Marketing Intelligence & Planning, Vol.29, Iss.6, 2011-09, pp. : 593-601
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Multi-channel marketing in the retail environment
Journal of Consumer Marketing, Vol. 21, Iss. 5, 2004-05 ,pp. :