Company image and corporate social responsibility: reflecting with SMEs' managers

Author: Fraj-Andrés Elena   López-Pérez M. Eugenia   Melero-Polo Iguácel   Vázquez-Carrasco Rosario  

Publisher: Emerald Group Publishing Ltd

ISSN: 0263-4503

Source: Marketing Intelligence & Planning, Vol.30, Iss.2, 2012-03, pp. : 266-280

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Abstract