Customer Driven Marketing in the Transportation/Logistics Industry

Author： Neuschel Robert P. Russell Dawn M.

ISSN： 0957-4093

Source： The International Journal of Logistics Management, Vol.9, Iss.2, 1998-07, pp. : 99-105

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The impact of e-customer relationship marketing in hotel industry

By Samanta Irene

International Journal of Knowledge and Learning, Vol. 5, Iss. 3-4, 2010-01 ,pp. : 333-346

Inderscience Publishers

Access to resources Recommend Favorite

E-CRM: customer relationship marketing in the hotel industry

By Luck Diana Lancaster Geoff

Managerial Auditing Journal, Vol. 18, Iss. 3, 2003-04 ,pp. : 213-231

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer-driven benchmarking: A strategic approach toward a sustainable marketing performance

By Shamma Hamed Hassan Salah

Benchmarking: An International Journal, Vol. 20, Iss. 3, 2013-05 ,pp. : 377-395

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing Planning and Customer Policy

By Giles William

Management Decision, Vol. 24, Iss. 3, 1986-12 ,pp. : 19-27

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer-driven manufacturing

By Berry William L Hill Terry J Klompmaker Jay E

International Journal of Operations & Production Management, Vol. 15, Iss. 3, 1995-03 ,pp. : 4-15

Emerald Group Publishing Ltd

Access to resources Recommend Favorite