Product and brand: Critical success factors in the internationalisation of a fashion retailer

Author： Wigley Stephen M.   Moore Christopher M.   Birtwistle Grete  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.33, Iss.7, 2005-07, pp. : 531-544

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Internationalisation of the Spanish fashion brand Zara

By Lopez Carmen   Fan Ying  

Journal of Fashion Marketing and Management, Vol. 13, Iss. 2, 2009-05 ,pp. : 279-296

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brands without boundaries - The internationalisation of the designer retailer's brand

By Moore Christopher M   Fernie John   Burt Steve  

European Journal of Marketing, Vol. 34, Iss. 8, 2000-08 ,pp. : 919-937

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The operationalisation of international fashion retailer success

By Wigley Stephen   Moore Christopher M.  

Journal of Fashion Marketing and Management, Vol. 11, Iss. 2, 2007-05 ,pp. : 281-296

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploration of fashion retailer own brand strategies

By McColl Julie   Moore Christopher  

Journal of Fashion Marketing and Management, Vol. 15, Iss. 1, 2011-03 ,pp. : 91-107

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product brand differentiation and dual-channel store performances of a multi-channel retailer

By Yan Ruiliang  

European Journal of Marketing, Vol. 44, Iss. 5, 2010-01 ,pp. : 672-692

Emerald Group Publishing Ltd

Access to resources Recommend Favorite