Electronic commerce-based internationalisation of small, niche-oriented retailing companies: The case of Blue Tomato and the Snowboard industry

Author: Foscht Thomas   Swoboda Bernhard   Morschett Dirk  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.34, Iss.7, 2006-07, pp. : 556-572

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Abstract