The role of the technology acceptance model in explaining effects of image interactivity technology on consumer responses

Author: Lee Hyun-Hwa   Fiore Ann Marie   Kim Jihyun  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.34, Iss.8, 2006-08, pp. : 621-644

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