An exploratory study of cause-related retailing: Insights from the not just shopping ® business model

Author: Peters Cara   Thomas Jane   Tolson Holly  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.35, Iss.11, 2007-10, pp. : 895-911

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract