Who controls store atmosphere customization in electronic retailing?

Author: Vrechopoulos Adam P.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.38, Iss.7, 2010-01, pp. : 518-537

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract