Explaining multi-channel consumer's channel-migration intention using theory of reasoned action

Author: Pookulangara Sanjukta   Hawley Jana   Xiao Ge  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.39, Iss.3, 2011-03, pp. : 183-202

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Abstract