Multi-channel communication: the case of Subway attracting new franchisees in France

Author: Perrigot Rozenn   Basset Guy   Cliquet Gérard  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.39, Iss.6, 2011-05, pp. : 434-455

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Abstract