Author: Watchravesringkan Kittichai (Tu) Punyapiroje Chompunuch
Publisher: Emerald Group Publishing Ltd
ISSN: 0959-0552
Source: International Journal of Retail & Distribution Management, Vol.39, Iss.9, 2011-07, pp. : 702-720
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Journal of Marketing Communications, Vol. 13, Iss. 2, 2007-06 ,pp. :
Research Note: Marketing Budgeting Practices of Retailers
European Journal of Marketing, Vol. 24, Iss. 8, 1990-08 ,pp. :