Marketing channel length in rural India: Influence of the external environment and rural retailer buyer behavior

Author: Aithal Rajesh K.  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-0552

Source: International Journal of Retail & Distribution Management, Vol.40, Iss.3, 2012-03, pp. : 200-217

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract