Retailers and new product acceptance in India's base of pyramid (BoP) markets: Propositions for research

Author： Alur Sivakumar   Schoormans Jan P.L.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-0552

Source： International Journal of Retail & Distribution Management, Vol.41, Iss.3, 2013-03, pp. : 189-200

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