Overlapping product-benefit segments in the lodging industry: a canonical correlation approach

Author: Baloglu Seyhmus   Weaver Pamela   McCleary Ken W  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.10, Iss.4, 1998-04, pp. : 159-166

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Abstract