Effect of price discount frames and levels on consumers' perceptions in low-end service industries

Author： Nusair Khaldoon   Yoon Hae Jin   Naipaul Sandra   Parsa H.G.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0959-6119

Source： International Journal of Contemporary Hospitality Management, Vol.22, Iss.6, 2010-01, pp. : 814-835

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