Corporate versus societal culture: a comparative study of McDonald′s in Europe

Author: Royle Tony  

Publisher: Emerald Group Publishing Ltd

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.7, Iss.2, 1995-02, pp. : 52-56

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract