Author： Bowen John T
Publisher： Emerald Group Publishing Ltd
ISSN： 0959-6119
Source： International Journal of Contemporary Hospitality Management, Vol.9, Iss.7, 1997-07, pp. : 345-349
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Abstract
In conducting marketing analysis, planning, implementation and control, managers need information at almost every point in the cycle. One marketing executive put it this way: "...to manage a business well is to manage its future and to manage the future is to manage information". Discusses the communication flows needed to manage business development activities effectively and relates them to practical illustrations and examples.
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