Airline industry strategic alliances: marketing and policy implications

Author: Glisson L Milton   Cunningham William A   Harris James R   Lorenzo-Aiss Janet Di  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-0035

Source: International Journal of Physical Distribution & Logistics Management, Vol.26, Iss.3, 1996-03, pp. : 26-34

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Abstract

Describes the increasing use of strategic alliances in the international market by US domestic airlines. Gives specific examples. Delineates the policy issues and alternatives available to the US Department of Transportation. Expects that international strategies will be increasingly utilized by carriers in the future, as the international market will continue to be the fastest-growing segment.