A qualitative exploration of a consumer's value-based e-trust building process: A framework development

Author： Pennanen Kyösti   Tiainen Tarja   Luomala Harri T.  

Publisher： Emerald Group Publishing Ltd

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.10, Iss.1, 2007-01, pp. : 28-47

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