Communicating brand personality: are the web sites doing the talking for food SMEs?

Author： Opoku Robert Ankomah   Abratt Russell   Bendixen Mike   Pitt Leyland  

Publisher： Emerald Group Publishing Ltd

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.10, Iss.4, 2007-09, pp. : 362-374

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