The Multi-Sensory Sort (MuSeS): A new projective technique to investigate and improve the brand image

Author: Cian Luca   Cervai Sara  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.14, Iss.2, 2011-04, pp. : 138-159

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Abstract