The content analysis of advergames in Hungary

Author: Hofmeister-Tóth Ágnes   Nagy Peter  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.14, Iss.3, 2011-06, pp. : 289-303

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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Abstract