Framework for understanding misleading information in daily shopping

Author： Clement Jesper Andersen Mette Skovgaard Jensen Katherine O'Doherty

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.15, Iss.2, 2012-03, pp. : 110-127

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Understanding recreational shopping: A new approach

By Bäckström Kristina

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 2, 2006-05 ,pp. : 143-158

Routledge Ltd

Access to resources Recommend Favorite

Communicating Environmental Information: Are Marketing Claims on Packaging Misleading?

By Polonsky M.J. Bailey J. Baker H. Basche C. Jepson C. Neath L.

Journal of Business Ethics, Vol. 17, Iss. 3, 1998-02 ,pp. : 281-294

Springer Publishing Company

Access to resources Recommend Favorite

An integrative framework capturing experiential and utilitarian shopping experience

By Fiore Ann Marie Kim Jihyun

International Journal of Retail & Distribution Management, Vol. 35, Iss. 6, 2007-05 ,pp. : 421-442

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding local food shopping: Unpacking the ethical dimension

By Megicks Phil Memery Juliet Angell Robert J.

Journal of Marketing Management, Vol. 28, Iss. 3-4, 2012-03 ,pp. : 264-289

Routledge Ltd

Access to resources Recommend Favorite

Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy

By Romani Simona

Journal of Product and Brand Management, Vol. 15, Iss. 2, 2006-02 ,pp. : 130-138

Emerald Group Publishing Ltd

Access to resources Recommend Favorite