Understanding practices at the "ethnic" marketing/entrepreneurship interface: a case study of Kirit Pathak

Author: Chaudhry Shiv   Crick Dave  

Publisher: Emerald Group Publishing Ltd

ISSN: 1352-2752

Source: Qualitative Market Research: An International Journal, Vol.7, Iss.3, 2004-03, pp. : 183-193

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Abstract